Wells Visitor Center and Ice Cream Parlour

Le Mars, IA
Peter Hyde Design

The Wells Visitor Center & Ice Cream Parlor celebrates ice cream and Well’s Blue Bunny brand. The first floor ice cream parlor includes a virtual soda fountain where guests can make the ultimate sundae creation - with every scoop of sprinkles or drizzle of chocolate syrup bringing a special surprise.

On the second floor there’s an interactive virtual production line to give guests a taste of how ice cream is made. At a large screen video game guests can race freezer robots to get cases of ice cream picked and placed in the truck for delivery. There’s also a movie theatre that tells the history of Wells, a history of ice cream exhibit, and artifacts from Wells history and brands.